Services

Video meeting . 30 mins
2,300
Video meeting . 15 mins
800
Priority DM . 2 days reply
FREE
Video meeting . 30 mins
2,800
Popular
Priority DM . 2 days reply
FREE
Priority DM . 2 days reply
FREE

About me

"If you are curious, you'll find the puzzles around you. If you are determined, you will solve them." -Erno Rubik That simplifies my professional journey. With academic background in Mass Communication & Journalism, I started off as a lifestyle writer. 6 months into as writer what caught my curiosity was, if I spent 2 hrs writing an article I would want at least 2K people to read it. And thus began the journey of strategising & optimising content, product, design & device platforms to drive user growth & better product experience. 3 years into my career, started building new web, mobile & app products & enhancing growth of existing products in Oneindia.com. Launched all Oneindia mobile apps, revamped all mobile sites & drove 200+% overall users growth. My strength relied more on launching new products & enhancing growth of existing products be it for news publisher site, lifestyle site, educational site or commerce site. 7 years into my career started leading Times Internet language product growth. Although the role was similar, what drove my attention was laying the foundation of digital first Times Internet South language sites & driving growth. Within a year or so started looking at North India languages as well. While the journey was fulfilling what drove my curiosity was how to drive revenue growth. Did a detailed research & pitched a business deck on how to drive intent based revenue growth & drive conversion. Which paved wave to my new role as product & business lead for all new initiatives, across Times Group. In a years span was able to drive 5X the revenue target with highest CTR% (globally), sales conversion, affiliate marketing & driving long term partnership deals with giants like Amazon, Google & Booking to name a few. Won the most prestigious Chairman's Award for innovative high scaled business growth directly impacting Business & Revenue. At BYJU'S I led the marketing, brand & growth strategy - where have been able to decrease CPL's by 3X, increase OR% & CTR% by 2X, drive user growth by 3X, build brand awareness & much more. Now, at TGBCL, I lead the business for the Digital Innovations Team. In this role, I have the privilege of leading exceptionally talented teams in Product, Content, Marketing, Brand, Design, and Tech. The journey has just begun, and we are already gearing up for the launch of two new websites. These platforms are built on the idea of providing an entirely new product and content experience for the end user, complete with a detailed monetisation roadmap. During my entire journey, what helped me was not just the curiosity, determination & upskill programs but also the right people who fed my curious mind, gave me the opportunity to solve the puzzle & were the best cheerleaders when I won. I wish to give back what I've received. If you are curious & determined about building products, growing users, revenue, marketing strategies, brand strategies or content strategies - do reach out. Would love to help you solve the puzzle!!