Digital Analytics Pioneer with over 20+ years’ experience driving digital transformation.. Experienced presenter, data advocate, model builder, change agent. (She/her) Specialties: Digital Analytics-Adobe Analytics (Omniture,) Adobe Audience Manager, Test & Target, A/B Testing Comscore, Google Analytics, SEO/SEM,Customer segmentation- CDP Tealium Audience growth- Media research cross platform: BBM/Numeris, Nielsen, VOD/Rentrack, OTA,OTT. Social Media Analytics: Facebook Insights, YouTube Analytics, HootSuite, Crimson Hexagon etc