Building a Second Brain

The Simple Path to Wealth

$100M Offers

Discover the full potential of your ideas and make powerful, meaningful improvements in your work and life by Building a Second Brain.

'Forte's ideas ... really work' Seth Godin

'Building a Second Brain completely changed my life' Ali Abdaal

'Much more than just another productivity method - it's a survival guide' Chris Guillebeau

'This is a well-written, cogent, and useful manual for staying clear in the knowledge-worker world.' David Allen

For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to create and to improve ourselves. Yet, rather than being empowered by this information, we're often overwhelmed, paralysed by believing we'll never know or remember enough.

This eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain. A trusted and organised digital repository of your most valued ideas, notes and creative work, a Second Brain gives you the confidence to tackle your most important projects and ambitious goals. From identifying good ideas, to organising your thoughts, to retrieving everything swiftly and easily, it puts you back in control of your life and information.

In the dark, bewildering, trap-infested jungle of misinformation and opaque riddles that is the world of investment, JL Collins is the fatherly wizard on the side of the path, offering a simple map, warm words of encouragement and the tools to forge your way through with confidence. You'll never find a wiser advisor with a bigger heart. -- Malachi Rempen: Filmmaker, cartoonist, author and self-described ruffianThis book grew out of a series of letters to my daughter concerning various thingsmostly about money and investingshe was not yet quite ready to hear.Since money is the single most powerful tool we have for navigating this complex world weve created, understanding it is critical.But Dad, she once said, I know money is important. I just dont want to spend my life thinking about it. This was eye-opening. I love this stuff. But most people have better things to do with their precious time. Bridges to build, diseases to cure, treaties to negotiate, mountains to climb, technologies to create, children to teach, businesses to run.Unfortunately, benign neglect of things financial leaves you open to the charlatans of the financial world. The people who make investing endlessly complex, because if it can be made complex it becomes more profitable for them, more expensive for us, and we are forced into their waiting arms.Heres an important truth: Complex investments exist only to profit those who create and sell them. Not only are they more costly to the investor, they are less effective.The simple approach I created for her and present now to you, is not only easy to understand and implement, it is more powerful than any other.Together well explore: Debt: Why you must avoid it and what to do if you have it. The importance of having F-you Money. How to think about money, and the unique way understanding this is key to building your wealth. Where traditional investing advice goes wrong and what actually works. What the stock market really is and how it really works. Why the stock market always goes up and why most people still lose money investing in it. How to invest in a raging bull, or bear, market. Specific investments to implement these strategies. The Wealth Building and Wealth Preservation phases of your investing life and why they are not always tied to your age. How your asset allocation is tied to those phases and how to choose it. How to simplify the sometimes confusing world of 401(k), 403(b), TSP, IRA and Roth accounts. TRFs (Target Retirement Funds), HSAs (Health Savings Accounts) and RMDs (Required Minimum Distributions). What investment firm to use and why the one I recommend is so far superior to the competition. Why you should be very cautious when engaging an investment advisor and whether you need to at all. Why and how you can be conned, and how to avoid becoming prey. Why I dont recommend dollar cost averaging. What financial independence looks like and how to have your money support you. What the 4% rule is and how to use it to safely spend your wealth. The truth behind Social Security. A Case Study on how this all can be implemented in real life.Dont let any of this intimidate you. Those that have gone before you say:.in his patented no-frills and often humorous style, JL makes it both approachable and simple. And powerful.effective message told in a visual, funny style.a refreshingly unique and approachable take on investing.JL Collins has the gift of making boring financial concepts funny and interesting.Instead of esoteric equations about measuring a stock's alpha and comparing it to its beta, he lights up the campfire and starts telling stories.Enjoy the read, and the journey!

I took home more in a year than the CEOs of McDonald's, IKEA, Ford, Motorola, and Yahoo combined as a kid in my 20s using the $100M Offers method. It works. And it will work for you.

Not that long ago, though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick and mortar.

But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales. Instead, we were able to do this one thing really well: We created offers so good, people felt stupid saying no.

Here’s exactly what this book will show you how to do:

How to charge a lot more than you currently are
The tiny market, big money process we use to laser focus on niche markets overflowing with cash
The “unfair” pricing formula: How we multiplied our pricing by 100 (and got more people to say yes...for real)
The value flip...so you never get price compared again (That’s a promise.)
The virtuous cycle of price: Use it to outspend your competition (for good) while using your product to attract the best talent.
How to make your product so good, prospects find a way to pay for it
The unbeatable value equation: to make what you sell worth more than your prospects have ever received
The delivery cube: to make delivering your products and services cost less but provide more
The trim and stack hack: to maximize profit using the absolute best delivery methods. (This has never been shared publicly and was how we made $17m in profit on $28m in revenue in a year when I was 28 years old)
How to enhance your offer so much, prospects buy without hesitating
The scarcity stack: How to use the three different types of scarcity in every offer you make (without lying) to get people to buy the moment you ask
The “everyday” urgency blueprint: to get prospects to buy right now, using everyday life to create real, ethical time pressure
Unbeatable bonuses...and watch your prospects' hesitations melt away as they begin reading their credit cards to you before you even finish!
God-mode guarantees: So good they make anyone say yes (even people who would never normally consider buying). I’ll show you how to stack and layer all four types of guarantees together. I even give you my 13 favorite guarantees word-for-word to swipe for yourself.
Magic naming formula to get the absolute highest response rates and conversion rates from everything you do to get new clients
And so much more

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.

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