Performance Marketing Consultant at Open Financial Technologies, a leading FinTech SaaS company. I have 8 years of experience in performance and product marketing. I lead a team of product marketers in developing and executing demand generation strategies, achieving a lead velocity rate of over 20% over 24 months. I also successfully launched two products, creating new revenue opportunities and increasing product visibility by 70%. I am proficient in using various ad platforms, CRMs, analytics and tracking tools, and marketing automation platforms, such as HubSpot, Salesforce, Google Analytics, and Data Studio. I have a Bachelor of Engineering degree from Andhra University, and I am passionate about leveraging data and technology to create value for customers and businesses.