My role as a Reporting Analyst at NEC Group is data-driven decision-making to help turn reams of complex datasets into strategic marketing insights driving the steering wheel and ensuring that our B2C audience will be able to experience all we have on offer. Now, by using my data-driven approach to campaign optimization, This has been able to significantly increase customer engagement and hit important KPIs. I have worked as a data analyst at Tata Consultancy Services in the past handling projects of impact for one of the leading financial institutions, ING Bank along with my counterparts from Netherlands. I dissected intricate data, interpreted it and created strategic recommendations that were in line with the way client envision. I was also a part time match analyst at New Horizon Sports, where I wrote in depth evaluation reports on the performance of football teams and players. MSc Data Analytics at Aston University, specialising in translating complex data sets into actionable insight. My recent milestones were to identify what key performance indicators (KPIs) matter and building a culture that elevates data literacy among our teams.