Do you actually need a marketing team?

Many leaders assume they need a marketing team. Many leaders have been burned by the wrong marketing hires. Many leaders experience bloat, in hindsight, because they're not sure what they're actually look for from a marketing team.

This session helps founders and leaders step back and figure out:

1. Do you actually need a marketing team right now?
2. Or do you need clearer priorities, systems, or support first?
3. Perhaps it's the third, less obvious path, first figure out what each marketing role actually does?

We’ll look at:

1. Your business stage, goals, and growth pressure
2. What marketing problems you’re trying to solve
3. What work is truly strategic vs operational
4. Whether this needs full-time roles, external partners, or neither
5. If you do hire, who should be on the team and in what order

This is not about building bloated teams or copying what other companies are doing. It’s about making intentional decisions so you don’t end up with expensive hires with unclear mandates, overworked marketers carrying unrealistic expectations, leaders frustrated that “marketing isn’t working.”

You’ll leave with a clear recommendation and a grounded sense of what makes sense for your business right now.