With over 14 years of distinguished experience in ad tech / digital marketing, I have consistently delivered innovation and excellence in the field of product development and product management. Currently, as an integral member of the product team at InMobi, I spearhead the strategic direction of InMobi's Demand-side platform (DSP), playing a pivotal role in the creation of world-class product features in ad tech space. My responsibilities encompass the formulation and ownership of the ad-experience roadmap, orchestrating the implementation of features that facilitate precise ad type selection, leveraging cutting-edge ML/AI technology for creative asset generation, and ensuring the delivery of superlative ad experiences at scale. This mission necessitates close collaboration with cross-functional teams to continually enhance the platform's efficacy. Furthermore, I nurture vital relationships with third-party technology partners and navigate intricate cross-functional collaborations with other products while meticulously overseeing the UI/UX of the InMobi DSP platform. In previous roles within InMobi, my contributions were instrumental in devising end-to-end creative strategies and cultivating unique experiences that harnessed the full potential of mobile advertising across diverse verticals. My engagement extended to Fortune 500 accounts and agencies worldwide, culminating in a string of prestigious accolades such as Cannes Lions, MMA Smarties, Mob-ex, AMY, IDMA, and Spark Awards for InMobi. Beyond my professional endeavors, I'm a passionate advocate for innovation, a proficient coder, and an unabashed geek. My unwavering commitment to pushing the technical and creative boundaries on mobile devices underscores my dedication to crafting exquisite ad experiences.