Prospecting Playbook 101: ICP, Lists, Sequences

What this is 🎯

A hands‑on session to build a simple, repeatable outbound routine. Together, ICP is tightened, the right channels are chosen, and a 5–7‑touch sequence is drafted that feels natural and earns replies. The result is a clean daily/weekly plan and templates ready to paste into tools. Bring 3–5 target accounts and a few recent outreach examples.

What we’ll build ✅

• ICP clarity: Firmographics, triggers, and pains that define a high‑fit account and buyer. This sharpens targeting and personalization.
• Targeted list criteria: Data sources and research steps to compile accurate lists aligned to ICP.
• Channel mix: Email, LinkedIn, and phone roles, plus when to use each based on persona and context.
• Multi‑touch sequence: 5–7 steps over 10–14 days, with sample subject lines, openers, and CTAs.
• Reply handling: Simple routes for positive, neutral, and objection replies to keep momentum.
• Activity targets: Clear daily/weekly goals—new contacts added, touches sent, replies, and booked meetings.

What you’ll get 📄

• ICP checklist and list‑building guidelines (copy‑ready).
• A complete 5–7‑touch sequence (email + LI + optional call cues).
• A reply‑handling cheat sheet for common objections.
• A simple tracker to measure volume, replies, and meetings.

Why it works 💡

Precision beats volume. A focused ICP, targeted lists, and a thoughtful sequence lift reply rates and protect domain reputation. The plan is easy to run daily and simple to scale once results are proven.

Optional prep 🧰

• ICP notes (industry, size, regions, tech), sample outreach that didn’t land, and a shortlist of target accounts. If this isn’t ready, it will be drafted during the session.