I'm a seasoned marketing professional with over 21 years of experience. My career has spanned advertising (JWT), brand strategy (Nykaa, Futurebrands & Quantum), and marcom (Nykaa, Futurebrands & Big Bazaar) – including leadership roles where I created and managed diverse brand portfolios across the beauty, fashion, luxury, and lifestyle categories. I currently advise brands and businesses on growth-focused brand strategies as an on-demand fractional Marketing Head. I help translate deep consumer understanding into solutions that drive revenue, increase market share, or cultivate a consumer centric mindset within teams.