Data Analytics Leader | Strategy & Storytelling Expert in Retail & E-commerce Results-driven analytics director with 12+ years in e-commerce and retail, specializing in project and team management, product implementation, and data-driven strategies. Established comprehensive data analytics frameworks, enhancing decision-making and operational efficiency across sectors including Customer, Fraud, and Product Analytics. Proven success in collaborating with business units, driving analytical projects, and managing P&L for online and offline channels. Technical proficiencies include Python, Azure, AWS, SQL, Power BI, and Big Data solutions.