Hi, I’m Shalini, a UX/Product Designer with hands-on experience in fintech and microfinance, where I work closely with sales teams, relationship managers, and end users to solve complex, high-impact problems. My design approach is research-led and system-driven. I’ve conducted field studies, shadowed users on-ground, and worked across multiple platforms (CRM tools, internal dashboards, mobile apps, and communication systems) to improve TAT, conversion, usability, and operational efficiency. I specialize in: • UX Research & User Interviews (including extreme users) • End-to-end Product Design (discovery → delivery) • Mobile-first & enterprise UX • UX Writing & Information Architecture • Design for complex systems (fintech, ops-heavy products) • Turning messy flows into clear, scalable experiences Beyond execution, I enjoy mentoring designers, helping them: • Build strong UX case studies • Think beyond screens and understand business impact • Prepare for interviews and portfolio reviews • Transition into product/UX roles with confidence If you’re a designer, founder, or PM looking for practical guidance—not textbook UX—I’d love to help you move faster and design better.