Crafting Digital Media Plan from Scratch with Shakti Singh Rathore

Craft a comprehensive media plan, Ensure the plan includes:

Post analyzing Audiences, Product and Buyer Persona,

Defining the below mathematically in Excel:

• Goals & KPIs – Define clear objectives and measurable success metrics.
• Budget – Outline the allocated budget and distribution across channels.
• Timeline – Specify campaign duration and key milestones.
• Audience Targeting – Detail demographics, interests, behaviors, and geographic focus.
• Scheduling – Plan ad placements, frequency, and optimization cadence.
• Media Mix – Identify the optimal combination of channels and formats to maximize impact.