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About me

Business professional with 25+ years of experience in strategic marketing, sales and P&L management. Currently working as Head of Channel Business at USDC global and responsible for P/L, The mandate is to grow the business 3X and build a high-performance team and robust partner network. Leading the Learn.online initiative from concept to a franchisee led business model. Part of the leadership team reporting into the Board. Earlier was the Chief Revenue Officer at Safalta an edtech brand into affordable education education backed by Amar Ujala. Built the Skill business from scratch to full blown operations, part of the team which pitched to 18 VC's and had a lot of learning. Signed up a single order worth 50 lakhs from B2B space, this significantly reduced the CAG and improved unit economics. Signed up more than 300 centers for Aptech - MAAC, Arena Animation, Aptech Learning & Aviation the highest in the country in the last 8 + years, 2.5 million dollars in sign up value. Nov -19- Nov -21- Summary - Business Head for AL & Aviation/Arena Animation Brands. Heading a 400 crore P/L April 18-Sept 19 - Geography Head for Aptech South Region managing both AL & Arena Animation Brands - This is a P/L role, prior to this Business Head South & East for Maya Academy of Advanced Cinematics, Marquee brand of Aptech ltd. Build the market for MAAC grounds up in South. Working in a Leadership Role for Last 15 years. Strength is in engineering turnarounds. Part of leadership team both at IIJT- Team Lease & IKYA Quess Corp - Worked with Manish Sabharwal and Ajit Isaac, who taught me more than what I could bargain for. At Manipal set up the media & entertainment business as part of PSE at Manipal Global Education headed by Hari Menon, the now CEO of Big Basket. I was also recruited by Hari Menon. Was the All-India Champion Sales Performer at MRF Tyre's, an award conferred by the father of the Tyre Industry Phillip Eapen for being the No 1 Sales Performer in 1999. I became a middle manager in MRF in just 3 years. An Ace ultra runner, he has completed the 12 -, 24- & 36-hour stadium run & has a best time of 37 hours for 220 kms in trail running. He is also a Limca and Indian book of records holder. He has completed the Comrades Marathon 89km in S.Africa 2023 Was awarded with the Eduspaark award in 2022 by Animation Xpress for my contribution to the AVGC Sector. I can be contacted on shajansamuelproductions@gmail.com