With over 18 years of experience in marketing, Shailendra leads the Marketing Services team at iD Fresh Food, a leading FMCG company that offers natural and preservative-free food products. Shailendra's mission is to create and execute effective marketing strategies that enhance the brand value, customer loyalty, and market share. Shailendra has a proven track record of leveraging digital marketing platforms to generate leads and grow business, managing and driving new product development and launches, developing communication and media plans for ATL and digital platforms, and managing planning product launches through 360 perspective. Shailendra also holds certifications in Digital Marketing Management and Applied Business Analytics, which enable him to apply data-driven insights and innovative solutions to optimize marketing performance and outcomes.