- A management graduate with professional certifications in Digital Marketing (IIM-K). Having 12+ Years of experience in Digital Marketing, Automation, Programmatic Advertising, Media Buying, Ad-Fraud Elimination, and Brand Safety with companies into E-commerce, IT, Financial Institutions, NBFC, FMCG, Real Estate, Ed-Tech, Healthcare & Consumer Durable industries. Managed extensive portfolio of clients ranging from small to large advertising budgets, analyzed CAC, and LTV of customers, created a digital marketing strategy, tracked campaign performance, and digital budget forecast & brainstormed different analytical reports to derive strategic insights. Expert in data visualization, quantitative & qualitative analysis to justify proposed actions and contingencies. Ability to perform a cost-benefit analysis, distribution, allocation of resources & accurately quantify the risk. Ensuring teamwork & their interest to resonate with organization goals thereby creating proper bonding and cohesiveness within the team. Also taken on varied roles across the life cycle of professional career from marketing, strategic planning, key account management, sales, new business development to leading digital marketing functions globally. Inspired to leverage AI, Six Sigma, RPA, NLP, Blockchain & Cyber Security to drive effective business strategies & revamp customer experience. Defining the goal clarity & strategy mapping within the core team members. Focused on competitive benchmark strategies and brand positioning by sharing personal insights on core values, mission, vision, purpose & value systems of the company. visualized risk profile and analyzed financial parameters like ROI, net profit, liquidity & solvency. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 :　𝒫𝓁𝒶𝓉𝒻𝑜𝓇𝓂𝓈　𝓁𝒾𝓀𝑒　𝒢𝑜𝑜𝑔𝓁𝑒　𝒜𝒹𝓌𝑜𝓇𝒹𝓈，　𝐹𝒶𝒸𝑒𝒷𝑜𝑜𝓀　𝒜𝒹𝓋𝑒𝓇𝓉𝓈, 𝐼𝓃𝓈𝓉𝒶𝑔𝓇𝒶𝓂 𝒜𝒹𝓈，　𝐿𝒾𝓃𝓀𝑒𝒹𝒾𝓃　𝒜𝒹𝓈，　𝒴𝑜𝓊𝒯𝓊𝒷𝑒 𝒜𝒹𝓈，　Quora Ads, 𝒯𝓌𝒾𝓉𝓉𝑒𝓇　𝒜𝒹𝓈,　＆　𝑜𝓃　𝒟𝒮𝒫᾿𝓈　𝓈𝓊𝒸𝒽　𝒶𝓈　𝒟𝐵𝑀