Hello! I'm Shaifali, an ISB Co2020 alumnus with dual majors in Marketing and Strategy & Leadership, and 10+ years of experience across the brand and platform sides of Indian e-commerce. I've worked at Flipkart, L'Oréal, Google (YouTube Shopping) and Tira Beauty (Reliance), and I currently lead key accounts at Mars Wrigley Chocolates across quick commerce, marketplaces and B2B platforms. Across these roles, I've owned category P&L, driven market share growth, built commercial strategies, led cross-functional teams and managed some of India's most competitive e-commerce accounts. I work closely with ISB applicants on essays and interview preparation, and it is something I put real thought and effort into. Whether you are just beginning to think about your essays or are a few weeks from the deadline, I will work with you to find your story, structure it well and make it compelling and authentic. My feedback is detailed, iterative and grounded in what the ISB admissions process actually looks for. For interview prep, I run a full mock session followed by thorough, answer-by-answer feedback so you walk in feeling well prepared. Beyond ISB, I also work with professionals on resume building, career guidance and mock interviews for category management and key account management roles in India's e-commerce and quick commerce space. If you are figuring out your next move or want to turn your goals into a concrete plan, I would be glad to connect.