Dr Muhammed Saheer is a diligent, innovative, and focused research scholar, have been designating as a research scholar in Marketing at Anadolu University, Turkey. He is focused on a consumer behaviour developmental researcher with over four years of experience in the international academic arena. He was being earned academic, and professional degrees from one central university (New Delhi, India), one state university (Kerala, India) and a foreign university (Turkey). He is a multi-linguistic, moreover, multi-disciplined academic backup over different sophisticated institutions of higher education with a record of contributing to the existing knowledge by conducting empirical and scientific research, particularly in consumer behaviour and marketing. Along with academia, M. Saheer has worked as a Business Development Lead at Archi’s Academy. The Archi’s academy is a US-based Ed-tech company headquartered in Illinois. In addition, he has key experience in B2C marketing. Worked as a marketing strategist in Team Incubation - a Edu-tech company, located in Kerala, India. Presently, working in the B2B sector as a Marketing Officer -Account Based Marketing in a Care lab, in Dubai, UAE.