6+ years of experience in the ecommerce space scaling brands in the apparel, jewellery, toys & games categories. I specialise in marketplace and multi-channel commerce and have scaled D2C brands from 0 to 100 Cr (ARR) revenue. Stickler for processes. I find ways to do things, document it and try to build a process that is scalable. Currently working on cross border ecommerce for brands and manufacturers from India. I believe the key to success on ecommerce is sticking and finding hacks to first pricinples of the ecommerce equation which is, Traffic x Conversion x AOV = $$ Revenue