Personal Brand Audit Call

Shaan Chaudhary

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Personal Brand Audit Call
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050
20 mins

I grew my own LinkedIn to more than a thousand followers and 100K+ impressions with just 135 connections.

I didn't apply any LinkedIn guru tips or tricks,

Just experimenting and letting my content do the heavy lifting and figuring out what people actually stick around for.

Before this I grew an Instagram theme page from zero to 200K followers in three months.

I blew a YouTube Shorts page to more than half a million views in just 15 shorts.

Once again the same experimenting and figuring out what works because when you experiment yourself, you start seeing patterns specific only to you.

Here is what I actually believe and the whole reason why this call exists:

Most people build a personal brand around their service and they become the LinkedIn guy or the marketing girl.

It definitely works till the time they want to talk about something else or pivot towards something else in their life or maybe just be themselves for a second.

As soon as they do that, the audience doesn't recognize them anymore because the audience was following the expert not the person.

I build brands the other way around.

The work is a part of you not the center of the page.

People should follow you because they trust you not only because you are useful to them and provide them good tips and tricks.

That's the difference between an audience that disappears when you change direction and an audience that follows you into whatever you build next.

On this call we'll figure out:

  • what's actually working on your profile and what's holding you back, whether your content is doing the heavy lifting for you or you are working your LinkedIn like a job that works only when you are active.
  • You leave the call with a few fixes that will help you see some positive changes going forward.