My key role in any organisation has always primarily been to amplify design effectiveness; working as a bridge between design and business; I use design thinking as a strategic tool to build business design, branding and digital product design. Working with inspiring teams and organisations ranging in scale and complexity, I’ve had the opportunity to develop new purpose-led brands, create design systems and lead product innovation. Design strategy and thinking Verbal branding, positioning and communication Visual identity and systems Product strategy and UX Product ideation, reenvision and optimization