With a career spanning over 18 years, 9 of those at Google, Seth has established himself as a Senior Designer renowned for innovative contributions across various product areas specializing in hardware and software, XR-immersion, Search & Shopping, and more recently AI not as a feature but the product itself. Seth has a particular passion for brand and system thinking. His expertise is not confined to one of the world's leading tech giants; it also extends into the agency space, having work at prestigious names such as R/GA, Havas Worldwide, Grey, and B-reel. Seth’s unconventional entry into the world of design is rooted in his days as a sponsored skateboarder. Through the companies Seth rode for, he gained a unique insight into the creative process, from concept to consumer. This early exposure ignited a profound interest in the creative process and making, steering him towards a career in design. Facing challenges with extreme anxiety and panic attacks since childhood, he discovered solace and transformation through meditation. This profound personal experience not only provided relief but also sparked a deeper interest, leading him to study Sanskrit and explore meditation as a whole. The journey to discover and understand turned into a greater desire to share tools with others, culminating in becoming a certified meditation instructor.