About me

I help founders, startups, and growth teams unlock profitable scale through PPC, SEM, and Paid Media. With 18+ years of experience driving results across travel, e-commerce, real estate, and education, I specialize in turning ad spend into predictable, scalable revenue. 💡 How I Can Help You: • Fix Underperforming Campaigns → Optimize PPC/SEM to deliver immediate ROI uplift • Scale Acquisition Profitably → Take your DTC revenue from 5- to 6- and 7-figures/month • Audit & Strategy Roadmaps → Identify wasted spend, unlock hidden growth levers • Founder/CMO Advisory → Align paid media with your long-term business goals • Team Enablement → Train and guide in-house marketing teams for sustainable success 📈 Results I’ve Delivered: ✔️ Scaled DTC revenue from $20K → $750K/month ✔️ Managed multimillion-dollar ad budgets with 300%+ ROI turnarounds ✔️ Partnered with global leaders like Expedia, Hotels.com, Simplilearn, Guthy-Renker ✔️ Built & led high-performing global marketing teams 🛠️ Areas of Expertise: • PPC / SEM (Google Ads, Bing) • Paid Social (Meta, LinkedIn, TikTok) • Conversion Rate Optimization (CRO) • Paid Media Strategy & Growth Playbooks • Funnel Optimization & Scaling • Global Performance Marketing ⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻ 👉 If you’re a founder, startup, or growth-stage business struggling to scale PPC profitably, I can help you turn paid media into a growth engine.