Hi, I’m Seema, a growth-focused product leader who has spent the last 17+ years building and scaling B2B and B2C subscription products in media and digital-first businesses. My work sits at the intersection of product strategy, growth, and execution taking products from early bets to scalable revenue engines. I’ve led end-to-end product journeys across SaaS platforms, subscription commerce, and digital transformation, where outcomes mattered more than frameworks. Over the years, I’ve learned that strong products aren’t built by chasing features they’re built by removing friction, aligning teams to the right metrics, and making disciplined bets on customer value. What I’ve spent most of my time doing- I’ve built and scaled modular subscription platforms, driving 40%+ YoY ARR growth by fixing onboarding, automating billing, and reducing churn at scale. I’ve taken products from 0 to a meaningful subscriber base, achieving 0 to 1 and 1 to 10 subscribers growth in the first 18 months, and sustaining 30% MoM subscription revenue growth through data-led acquisition and engagement programs. I’ve led AI/ML-powered personalization initiatives including recommendation engines that delivered double-digit lifts in engagement, and helped teams move from intuition-led decisions to evidence-backed roadmaps. I’ve worked deeply on retention, LTV, and conversion funnels, improving lifetime value by 40%+ using cohort analysis, experimentation, and ruthless prioritization. And none of this happened in isolation. I’ve partnered closely with engineering, marketing, finance, and sales to ship predictable releases, improve execution velocity, and align product bets with business KPIs. How I think about product and I’m most effective in environments where:- - Growth is measured, not assumed -AI and data are used to solve real customer problems, not just to sound innovative -Product teams are accountable for revenue, retention, and impact, not output At my core, I enjoy turning ambiguous problems into clear product strategy, and then translating that strategy into systems teams can actually execute. If you’re building or scaling AI-powered subscription products, SaaS platforms, or growth-led digital products, I’d love to connect. 📩 Always open to conversations around product strategy, growth, and building products that move real business metrics.