
Most people think buying a business comes down to agreeing on a price. The reality is far more complex, and far more interesting. In this session, we unpack all the moving parts that go into building a deal: the elements most buyers never think to negotiate, the levers that protect you, and the structure choices that can fundamentally change what you end up with. This is where experience matters most, and where a well-crafted deal separates serious buyers from amateurs.