Thought we needed better ads. Turns out, we needed to fix the whole marketing system. Giriraj helped us see what was actually going wrong.
Shreya Kothari - Build Verse
Pinned
I run a coffee café in Mumbai and went into the call thinking I needed help with increasing visits. I expected the usual conversation around running more ads or reaching more people. But Giriraj took a completely different approach. Instead of immediately talking about advertising, he started breaking down my business, my offer, customer behaviour and the reasons someone would actually choose to visit my café. Within the conversation, I realised that getting more people to see my café wasn’t the real challenge. The bigger question was why they should choose us over the many other cafés around them. That shift in perspective was incredibly valuable. He gave me a much clearer direction on what I need to fix in my marketing before putting more money into ads. I came into the call looking for more footfall and walked away understanding what was actually stopping it. That alone made the conversation completely worth it. Thank you, Giriraj. I’m excited to put these ideas into action.
Figure out what to sell, who to target & how to launch.
₹1,999
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About me
I’ve spent years working on the other side of the screen — looking at ad accounts, funnels, creatives, leads, CPLs, sales numbers and asking one simple question:
Where are we losing the money?
Sometimes the problem is the ads.
Sometimes it’s the offer.
Sometimes you’re getting plenty of leads, but the sales process is the real problem.
And sometimes the business simply doesn’t have a proper marketing system yet.
That’s the kind of work I enjoy.
I don’t just look at Meta Ads or Google Ads in isolation. I look at how your offer, messaging, campaigns, funnel, follow-up and sales process work together.
Because getting leads is one thing.
Building a system that consistently turns those leads into revenue is a completely different game.
That’s what I help business owners work on.
