Savijeet is the Head of Digital Marketing at Wakefit, a fast-growing home solutions and sleep company, where he oversees the online revenue KRA and manages multiple marketing functions, product advocacy, and customer engagement. He has more than 11 years of experience in online marketing, product marketing, and brand management, across various domains and industries, such as e-commerce, FMCG, and AI-based SaaS/PaaS. He is skilled in leading and executing omni-channel marketing strategies, optimising SEM/SEO campaigns, leveraging marketing automation tools, and driving user acquisition and retention. He also has expertise in Facebook Ads, AppsFlyer, and CleverTap, which he uses to measure and improve the performance and ROI of his marketing initiatives. He holds an MBA degree in International Marketing from Arizona State University. He is passionate about creating innovative and impactful marketing solutions that deliver value to customers and stakeholders.