Data analytics professional in London turning messy datasets into crisp decisions for growth. SQL and PowerBI native; Adobe Analytics, Redshift, and Optimizely are regular teammates. A/B testing enthusiast who loves clean experiment design, clear lift stories, and practical rollout advice. Scaling insights across products and markets. Builder of dashboards that execs actually use and analysts actually trust. Believes in simple narratives, reproducible analysis, and shipping fast with evidence. Current mission: help teams run smarter tests, make bolder bets, and show the ROI in black and white. Beyond the tools, brings a pragmatic lens to prioritization and a bias for experiments that de-risk roadmap bets. Comfortable moving from SQL to stakeholder rooms, connecting the “why” to the “what” and the “how fast.” Known for tidy queries, tidy visuals, and tidy conclusions. If it doesn’t move a metric, it’s just a nice-to-have. If it does, ship it, measure it, and scale it.