Webinar: Digital & Marketing Analytics

Saurabh Agrawal

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Webinar: Digital & Marketing Analytics
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Digital Product

This video provides a valuable overview of the current state of marketing for d2c brands and the role that analytics plays in this space.


Saurabh Agrawal offers practical advice for marketers on how to use analytics to improve their results, and he also discusses some of the trends that are shaping the future of marketing.


  1. Growth marketing for d2c brands
  2. The proportion of spend between digital and traditional marketing
  3. Attribution in marketing
  4. The future of marketing with AI

What are people saying

Great session by Saurabh on RFM, really cleared concepts in a proper manner.
Arpan Gupta
Sep 2024
Basic to advanced RFM modelling strategies. Difference between Segments & Cohorts.
Juie Shah
Sep 2024
Quite helpful and detailed. Attention to detail was very insightful.
Salonika Agrawal
Sep 2024
very insightful session regarding rfm strategies
Tapesh dangi
Oct 2024
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