Mastering RFM Modeling : Retention Marketing with Saurabh Agrawal

Customer Retention & Repeat is the #1 challenge brands face !

Use of segmentation in customer marketing is a key strategy for driving effective targeting.

But, most marketers use simple rule based segmentations.

On of the most popular segmentation techniques is RFM ( Recency , Frequency & Monetary ) framework.

So we decided to do a learning session on this and one can share our learning.

• Understanding the basics of RFM segmentations

• Importance of CRM tools & Analytics for RFM

• Building campaign strategies using RFM

• My 5 mistakes on implementing RFM

• Open debate with all participants

If you are someone driving digital marketing for startups / enterprise working esp in retention marketing or in marketing analytics, you might find it very useful.

This is a 1 hr masterclass recorded live.