Saumya is a Lead Digital Marketing Manager at Google, with over 9 years of experience in digital marketing across various domains and platforms. She is a certified Google and Facebook Ads Specialist, She completed her Digital Marketing for Business Growth program from Indian Institute of Management, Bangalore. She has a MBA in Marketing from K. J. Somaiya Institute of Management Studies and Research, Mumbai, and a Bachelor’s degree in Engineering from RGPV, Bhopal. At Google, Saumya leads a client portfolio of diverse industries, such as LeadGen, ECom, Retail, and more, covering multiple geographies, such as UK, Ireland, Singapore,, Australia, New Zealand. She leverages marketing analytics tools, such as Google Analytics, Similar Web, SEM Rush, and others, to understand audience persona, industry, competition, category, and product, and to implement strategies for growth, acquisition, and remarketing. She also partners with other teams and agencies to develop pitch strategies and presentations for digital marketing mandates. Saumya's mission is to drive digital strategy and growth for Google and its clients, by delivering high-performance and cost-effective digital advertising and campaign management solutions.