With nearly 20 years in tech and SaaS marketing, I’ve had the privilege of helping founder-led companies grow from $1M to $50M and beyond. It’s a balance of strategy and execution, and I’ve learned that both are essential to delivering real results. At Soroco, where I head global marketing, I focus on brand strategy, product positioning, and demand generation for Scout—our AI and Interaction Data platform. We work with some of the largest enterprises, helping them solve their toughest, often unseen challenges. In my spare time, I enjoy mentoring young marketers and sharing my thoughts on SaaS marketing. It’s my way of staying grounded and continuously learning.