As a Product Manager at Daraz, South Asia’s leading e-commerce platform, I’m passionate about building innovative, user-centered solutions that drive both business growth and user satisfaction. My career has taken me through diverse domains, from ed-tech and seller engagement to financial product development, giving me the unique opportunity to contribute to impactful projects at both the 0-1 stage and at scale. My background in Accounting and Finance from LUMS has equipped me with the analytical and strategic thinking essential for problem-solving in dynamic environments. Over the years, I’ve collaborated with cross-functional teams to develop products from the ground up, streamline seller education, and enhance complex financial processes to make them more accessible and efficient