As a digital marketing specialist, I have extensive experience of 3+ years in onboarding and setting up digital practices for new companies from scratch. With a focus on E-commerce, I have managed and executed successful paid advertising campaigns for UK luxury clients such as Burberry, Tesco, and Danone, delivering high results with precision in budget and pacing. My expertise in marketing communication and creative strategy allows me to provide consultation and recommendations on paid advertising strategies that align with the client's business goals. I have a strong domain expertise across multiple advertising landscapes, including E-commerce, lead generation, and app marketing. I possess in-depth working exposure on most ad platforms and tools, including Google Search, Discovery, YouTube, Google Ads Editor, Bing Ads, Facebook Ads, LinkedIn Ads, Amazon Ads, Analytics, and Search Ads 360.