Dr. Satabdi Saha

This workshop is designed to elevate your writing skills and develop strategic, client-ready medical communication expertise.

Special discount on (1st 3 only)! Message Dr. Satabdi on LinkedIn to avail.

What will you learn?

You will learn to:

✓ Decode real-world medical writing briefs with clarity and precision

✓ Work 1st hand across 4 diverse, high-value formats.

CME slide decks,

Whitepapers,

Promotional literature,

Visual medcomms.

✓ Simplify complex science for varied audiences.

✓ Create a standout writing portfolio, prepare for interviews, and pitch confidently

✓ Understand SEO strategies for web and multimedia content

✓ Learn to price your services and how to use LinkedIn for landing clients.

Who Is This Workshop For?

This workshop is ideal for professionals (Healthcare Professionals, PhDs, Postdocs & Academic Researchers, freelance medical writers, and anyone seeking to level up their medical writing), ready to level up their skill-sets across medical communications.

What will you cover?

Spread over 4 weeks and 8 live sessions (2 per week), here is what we cover.

Module 1

Session 1: Set your basics right

Overview of medical communications and its scope.

Adopt a reader-first approach & understand the audience and their journey.

Learn and implement SEO, GEO, and AEO.

Learn how to do a literature search & assess the quality of your resources.

Session 2: Introduction to Continuing Medical Education (CME) & Continuing Professional Development (CPD)

1. How HCPs consume medical information and updates.
2. CME & Its role in medical communications
3. Goals of a CME
4. Types of CME inputs
5. How to write a CME Slide deck
6. Key Tips for Creating a Successful Presentation
7. Tools and resources for making slides + medical illustrations.

Hands-on Exercise: Create a slide deck + transcript/speaker notes from a recent guideline/ topic/consensus.

Module 2

Session 1: Introduction to Whitepapers

Session 2: Basics of a whitepaper & steps to create a Whitepaper

Hands-on: Co-creating a scientific whitepaper.

Module 3:

Session 1: Introduction to medico-marketing & promotional literature

Role of storytelling in medico-marketing

Commonly used storytelling frameworks

Types of inputs

Session 2: Principles in medico-marketing

Hands-on: Creating a 2-page promotional article (narrative/case-based)

Module 4:

Session 1: Visual medical communications

Hands-on: Creating a PLS/ Infographic.

Session 2: Portfolio hosting & pricing your services

Bonus session: 1 live on LinkedIn optimization & landing opportunities.

*This workshop is not for regulatory medical writers.