I’m Sarvangi Shah, Founder of Noya Beauty Works, where I partner with beauty brands to build, launch, and scale products that truly stand out in a crowded market. With hands-on experience across product innovation, formulation strategy, brand positioning, and scale-up, I’ve worked at the intersection of creativity and execution. Previously, as COO at Gush, I led the launch of 131 SKUs, building robust processes that proved scaling isn’t just about volume, it’s about creating products consumers genuinely love. My journey spans leading product development at MyGlamm, contributing to Nykaa’s beauty playbook, and working end-to-end from early concept validation to successful market launches. Across roles, one belief has stayed constant: great beauty products are built with insight, intent, and disciplined execution. What I can help you with: 1. Product innovation & development (idea → formulation → launch) 2. Beauty brand and product strategy 3. Scaling SKUs efficiently without losing quality or brand DNA 4.Avoiding costly mistakes in early-stage product decisions If you’re a beauty founder, operator, or brand builder looking for practical, no-fluff guidance rooted in real execution experience, you’re in the right place.