A brand’s personality is a reason why people choose it, and I love making such choices exciting and worthy. As a PGDM student in Marketing, I hustled to understand the fundamental concepts of marketing, and with all the learnings and skills, here I am, giving all my heart and sweat out to my interest and passion as a Senior Marketing Associate at BlueStacks, in one of the most exciting industry called gaming. Being a part of the Global Marketing team of now.gg (formerly known as BlueStacks) responsible for Branding & Communications; I am currently in charge of the strategic planning and management of social media accounts for their brands(primarily focussing on now.gg). With an avid interest in digital marketing, I add a golden feather of content strategy and social media marketing to my hat with an ability to market and curate content for both B2C and B2B(PaaS) products and services. I enjoy bringing creative ideas and solutions to the table, and my ability to take the bull by the horns at work is what makes me distinguished. And I believe that this commitment and passion have led me to achieve a PPO at BlueStacks, where I started as a summer intern. I take pleasure in reading, singing, and public speaking, and because of a restless mind exploring trends and intriguing topics, you can see me talking about startups, economics, geopolitics, stock markets, personal branding, and much more. I also frequently mentor B-school aspirants, students, marketers, and passionate young minds to help them achieve their goals academically and personally. In case of any personal branding or soft skills tips and guidance, one can reach out to me at sarthak.d2021@gmail.com or feel free to slide into my DMs anytime.