Starting as a Content Strategist, I advanced towards Understanding Social Media, working through innate business practices and intensive Marketing Plans. After working with over 80 companies, I realized most of the chaos and lack of results is not due to incorrect marketing activities but a LACK OF STRATEGICAL PUSH toward the Marketing Activities. Driving a car is one, and steering it in the right direction is another. That's when I started venturing deeper into many industries and studying the methodologies of top marketers. I studied case studies, case concepts, and derivations, attended premium programs of business coaches and participated in a lot of business networking to interact with entrepreneurs and industry leaders. This gave me a broader perspective and made me realize one thing. MARKETING DOESN'T START WITH MARKETING It begins with understanding the right market, customer persona, demands, suitable options, and many factors before you strategies the EXTENSIVE WORKPLAN. So in 2020, I launched the Horizontal & Vertical Analysis. [H&V Analysis]. With that, I changed my workflow. My revised workflow was: Audit Businesses -> conduct extensive Market Research -> Understand the personalities of the audience -> Examine competitors -> Evaluate their SWOT -> Capitalize on weaknesses ->Create a wholesome Marketing Strategy + Brand Communication + Right Messaging. This workflow ensures that the leads pass through the funnel and have higher conversion value, thereby increasing revenue. On Top of decoding the process to the right methodology, I realized my passionate dopamine lies in Sales. Since I started freelancing, handling sales calls has been my #1 excitement about my work. I Loved Neurobiology, Loved analyzing people's behaviors and emotions. This led me to upskill myself in buyer psychology and further master the art of Sales! My proud Moment was when I was called the 'Best B2B Sales Closer' after closing a $5M deal for an American Company. I wouldn't say I have figured out the magic potion. I am still Learning, and I will continue to. The H&V still goes through iterations. After working for 4+ years serving multiple clients, I realized the power of FOCUS and retained my attention. Building my Skillsets, Expanding my Horizons, but Shifting my Expertise Unidirectionally.