With close to a decade of experience in content sales with media companies , I founded PSYDOM to help Sales & HR teams achieve their goals by understanding human behaviour during the persuasion, negotiation and selling process. I am a Persuasion trainer and facilitator, as well as a Cialdini Certified Ethical Influence Professional. At PSYDOM, I conduct training programs based on the standard human behaviour principles stated by Dr. Robert Cialdini and Charlie Munger. These principles help Sales & HR teams build credibility, develop and sustain trusted relationships, break barriers to progress, and increase sales. I also coach sales teams on how to cope with rejections, focus on the process, and become mentally strong.