I’m passionate about helping companies and founders build better physical products. Over the last 30 years, I’ve worked with manufacturers, engineering teams, and startups to develop products that balance functionality, manufacturability, usability, and visual identity. My experience spans industrial equipment, machine enclosures, appliances, hardware products, Physical Packaging— with involvement from concept development all the way to prototyping and production. I’ve contributed to the launch of 40+ products and strongly believe industrial design can be a strategic business advantage — especially for companies looking to improve product perception, strengthen their brand, or compete in global markets. A large part of my work also involves advising hardware startups and founders as they navigate the journey from idea to manufacturable product. I enjoy helping teams think through product strategy, prototyping, manufacturing decisions, usability, and production readiness early in the development process. Over the years, I’ve seen many promising ideas struggle not because the technology was weak, but because design, engineering, manufacturing, and user experience were not aligned early enough. I enjoy helping founders and teams bridge that gap and make more informed product development decisions. I strongly believe that good physical products are built not just through great ideas, but through thoughtful execution, user understanding, and close alignment between design and manufacturing. Great engineering deserves great product design.