Google Ads & Meta Ads Performance Audit with Sanjeev Kumar

Are your ad campaigns spending money without delivering the results you expect?

I help businesses identify performance gaps, reduce wasted ad spend, and find opportunities to improve paid marketing efficiency through a structured Google Ads and Meta Ads audit.

With 11+ years of experience in growth and performance marketing, I'll help you look beyond surface-level metrics and understand what's impacting your acquisition costs and conversions.

What we'll cover

1. Campaign Structure

Review campaign and ad set structure, objectives, and optimisation strategy.

2. Audience & Targeting

Identify targeting gaps, audience overlap, and opportunities to improve efficiency.

3. Creative Performance

Evaluate ad messaging, creative angles, formats, and testing opportunities.

4. Budget Allocation

Identify potential inefficiencies and opportunities to allocate spend more effectively.

5. Performance Metrics

Review CAC, CPA, conversion rate, ROAS, and funnel performance based on your business goals.

6. Tracking & Attribution

Discuss conversion tracking, event quality, attribution, and measurement gaps.

7. Action Plan

Prioritise the changes that are most likely to improve campaign performance.

Who should book this session?

• Startup founders and business owners running paid campaigns.
• Performance marketers looking for an experienced second opinion.
• E-commerce, D2C, and app businesses trying to improve acquisition efficiency.
• Teams experiencing rising CAC, declining conversions, or inconsistent campaign results.

What you'll take away

A clearer understanding of what's working, what needs attention, and which actions to prioritise next.

Before the session: Please share your business goals, current challenges, and relevant campaign metrics or screenshots, if available.

Note: This is a strategic audit and advisory session, not ongoing campaign management or implementation. The review covers selected campaigns and the information available during the session; it does not guarantee specific performance improvements.