Mobile App Growth & Attribution Strategy with Sanjeev Kumar

Getting app installs but struggling to turn them into paying customers?

I help app businesses evaluate their growth strategy across acquisition, activation, first transactions, retargeting, retention, and attribution.

With 11+ years of experience in growth and performance marketing, I bring a practical perspective to scaling app growth while keeping acquisition efficiency and business outcomes in focus.

What we'll cover

1. App Acquisition Strategy

Review acquisition channels, campaign objectives, audience strategy, and opportunities to improve user quality.

2. Install-to-Transaction Funnel

Identify potential drop-offs between installs, registrations, key in-app events, and first transactions.

3. Paid Growth Performance

Discuss CAC, cost per first transaction, conversion rates, campaign optimisation, and budget allocation.

4. Attribution & Measurement

Review attribution strategy, event tracking, postbacks, and measurement considerations using platforms such as AppsFlyer, where relevant.

5. Retargeting & Retention

Explore strategies for users who register but don't transact, abandon key actions, or stop engaging.

6. Growth Roadmap

Prioritise experiments and improvements based on your current stage, metrics, and business goals.

Who should book?

• Consumer app and marketplace founders.
• Mobile app growth and performance marketers.
• Teams scaling user acquisition.
• Businesses struggling with attribution, CAC, or first-transaction conversion.

What you'll take away

A clearer view of your app growth challenges and a prioritised roadmap for improving acquisition, conversion, and measurement.

Before the session: Share your app's growth goals, acquisition metrics, funnel data, and attribution setup details if available.

This is a strategic advisory session, not hands-on campaign execution or a technical implementation service.