Hi, I’m Sanika, a Digital Marketing Professional with 2+ years of experience across agency, in-house, and freelance work. I work with small businesses and individuals to help them make better use of digital platforms, not just by posting content, but by creating strategies that actually support their business goals. My core areas of work include Social Media Marketing, Meta Ads, Google Business Profile Management, Local SEO, Content Strategy, LinkedIn Branding, and Personal Branding. Over these 2+ years, I’ve worked on social media campaigns, content planning, paid advertising, local business visibility, and digital marketing strategies for different types of businesses. I believe good marketing isn't about following every trend. It's about understanding the audience, communicating the right message, and choosing the right platform and strategy for the business. Whether you're a small business owner trying to get more visibility, a professional looking to build your personal brand, or a student trying to understand digital marketing, I'm here to help you with practical, honest, and actionable guidance.