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Start Right: How to Pick a Winning Business Idea

Award-winning Startup guide with 40 proven exercises!
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About me

Sangeeta Mulchandani is an award-winning author, third-generation entrepreneur and ecosystem builder with deep expertise in early-stage startups and cross-border growth. She is the Founder of Jumpstart Studio Global, which delivers programs including Press Play Ventures and the Overseas Accelerator Program, collectively supporting more than 600 startups, including over 250 women founders. Through Press Play, Sangeeta has led the delivery of nationally recognised pre-accelerator programs for women, graduating 148 participants, contributing to the creation of 111 startups and 118 jobs, and mobilising 39 ecosystem partners. She is also the driving force behind the Australia–India Innovation Corridor (AIIC), pioneering new models of collaboration that strengthen entrepreneurial and investment ties between the two countries. Sangeeta lectures in the Master of Entrepreneurship at the University of Melbourne and is the author of Start Right: How to Pick a Winning Business Idea and Make It Successful.