Sandesh is an alumnus of Indian Institute of Technology, Roorkee and holds the dual degree of BTech and MTech. After graduation, he joined Infosys as a technical lead, where he handled software requirements/requests of telecom client from UK and Belgium. Post Infosys, he has ventured into entrepreneurship and opened his own startup in the food business. During these years, he found himself inspiringly attracted to the field of marketing and hence decided to build his career in the same, owing to his sound analytical and managerial skills. After a short stint as an entrepreneur, Sandesh had joined GenY Medium as a Head of Performance Marketing and Analytics. He managed a portfolio of over 30+ clients from diverse domains like education, healthcare, insurance, e-commerce and gaming. His versatile knowledge of the domain helped various clients expand their wings through digital marketing. On successfully completing 5 years with GenY, he has joined Bounce to scale the business further and led some important projects such as initiating email marketing, revamped the website to grow organically and improved the CLM process to increase the retention rate. Sandesh is currently working with Wakefit and leading the SEO efforts for the entire website and performance marketing of recently launched furniture segment.