As the Senior Manager of Digital Marketing at Witzeal Technologies, I lead the acquisition and retention strategies for over 20 online games across various platforms, such as Facebook, Instagram, Google Ads, Affiliate Marketing, Native Ads, SMS Marketing, Influencer Marketing, and YouTube. I also oversee the branding aspects of the company, including celebrity management, planning, execution, and reporting. With a Master's Degree in International Business from Bangalore University and multiple certifications in Digital Marketing and Google Ads, I have a strong background in online marketing, content marketing, and digital marketing. I have successfully executed and optimized campaigns on various paid and organic channels, resulting in increased conversions, ROI, and user retention. I have also driven the SEO strategies to enhance the organic growth and visibility of the brand. I am passionate about leveraging data, analytics, and creativity to deliver innovative and engaging marketing solutions.