Hello! I am Sanchita Bohra. I am currently working as an Associate Vice President, Debit Card Products & Portfolio at Bandhan Bank, Kolkata. I started my career in 2019 as a Product Manager, Equities at ICICI Securities in Mumbai. During my stint at ICICI Securities, I got the opportunity to work on building and scaling a number of equity products from scratch like One Click Equity (ICICIdirect’s flagship offering), Systematic Equity Plan (SEP), IPOs.  I was also awarded the “Best Product Manager Award” for One Click Equity in 2021. My responsibilities included working on 3 major fronts:- 1) Product Development - This involved launch and implementation of new products & features and revamp of existing ones to address customer needs and enhance customer experience on digital platforms.  I was responsible for spearheading the product development cycles from ideation to launch.  2) Product Communication – This involved developing product proposition and framing go-to market strategies for increasing product adoption and increasing customer subscription. 3) Product Support – This involved handling customer escalations and doing periodic trainings on new launches with internal teams and customers. After spending 3.5 years in the broking industry, I decided to shift to the banking industry to expand my learnings and knowledge about payment related products. At Kotak Mahindra Bank, I worked as a Portfolio Manager for their Prepaid Card, Spendz which was featured in Forbes in December'23. I led the end-to-end marketing campaigns in order to improve the customer activation by 20%. I also revamped the landing age of Spendz which resulted in increased page visits by 2x. At present, I am working as a Portfolio Manager at Bandhan Bank, Kolkata where I am responsible for conceptualization and launch of marketing campaigns to increase the usage of debit cards by existing customers and activation of dormant customers. Have new and exciting challenges for me ? Feel free to connect with me @ sanchita.bohra35@nmims.edu.in