At heart, I’m a user-obsessed product manager who thrives at the intersection of business goals, tech innovation, and real-world impact. I’ve built and scaled digital products across domains like content, ad-tech & US Media, always focused on solving user problems with empathy and delivering measurable business outcomes. Currently at Nielsen, I’m leading the modernization of critical legacy systems that power the TV measurement industry—streamlining operations, automating workflows, and shaping the next-gen metadata platform that reduces manual intervention and drives data accuracy. I love solving messy, layered problems—especially in environments with legacy tech, high operational complexity, and tight SLAs. Whether it’s reimagining how media metadata is processed, eliminating bottlenecks, or improving tooling performance, I bring structured execution, deep user empathy, and a bias for outcomes. Prior to this, I built zero-to-one products in startup environments—from launching ML-powered brand slots that tripled CTR and delivered ₹10 Cr+ revenue, to reducing harmful content through backend guardrails. I’ve also run a D2C venture, which taught me the value of customer obsession and resilient teams. → Transforming clunky, manual workflows into scalable, intuitive systems → Building tech and process bridges between business needs and user pain-points → Driving product adoption with clear UI/UX and operational alignment → Embedding AI/ML into workflows to reduce grunt work and enable smarter decisions → Coaching early PMs and helping startups get to product-market fit → Exploring GenAI, LLMs, and how they can shape the future of digital products I approach product management with a mix of systems thinking, execution rigor, and a strong sense of ownership. I’m just as comfortable in stakeholder calls untangling business requirements as I am mapping out data flows or writing user stories. When I’m not in product mode, I enjoy experimenting with AI tools, writing about product craft, and building side projects that keep me curious and sharp. If you’re working in AI, digital ops, product-led growth—or just want to jam on solving real-world product challenges—I’d love to connect. :)