As business leader with over 18 years of experience in marketing and brand communication. She has delivered transformative growth across industries,including FMCG, consumer goods, telecom, travel, finance, IT, and lifestyle. She has led high-performing teams, managed complex operations, and provided strategic insights to CXOs, propelling brands like Go Airlines, Pantene, Gillette,Vodafone, Unilever, Emirates and Coca-Cola to new heights. As a recognized leader in the start-up world, Samta Datta builds professionals to articulate and leverage their unique value in an ever-evolving marketplace. With an extensive background in marketing and human behaviour, she brings a nuanced understanding of both the psychological and strategic elements necessary to build compelling brands. Over the years, she has worked with a diverse clientele—ranging from executives to entrepreneurs—helping them refine their brand identity, define their core strengths, and communicate their unique value propositions to achieve professional excellence. Winning for pathbreaking work for start ups Honors and Awards • Jury member at the prestigious Women Leadership Conference & Award 2022, by (NMCC) New Mumbai chambers of commerce Jury Member at the women Disruptors award 2022, by AdGully • Awarded 3 gold, silver and bronze at Health Marcom 2022, by Exchange for Media • Awarded 2 times at Prime time Awards 2022, by Exchange for Media • Awarded 2 times at India Marketing Awards 2022, by Exchange for Media • Awarded Best Use of Social Media for GoAir, Digital Marketing awards 2019 • Jury member for final round of the Effie’s India award 2018 Eminent voice in Marketing and Start-up fraternity • Awarded an Silver Effie’s for Experimental marketing for Complan 2018 • Awarded Cannes Gold Lion for Duracell in 2014 • Winner of International Marketing Award for INTEROP – Global IT Show, 2013 • Awarded Marketing Innovator of the year in 2013 at UBM • Awarded Silver Effie for Maruti Suzuki Alto’s re-launch strategy 2007