Over the course of my career , I have been part of projects that have augmented people, process & technology. Though towards the initial stages of my career, the focus was on marketing projects , in recent years I have focussed & worked on projects that have aligned business goals with the evolving digital landscape. As a digital business designer, my endeavour is to align business goals & consumer behaviour with the changing digital landscape. I therefore help brands across 3 stages - digital solutions, digital innovations & digital transformation, with customer at the center of the changing digital landscape. My work involves - Design new digital opportunities for interaction with consumers across experience zones and decision making touch points - Design digital Initiatives and translating the vision into a business case and concrete recommendations and plans. - Help clients identify new digital opportunities and develop new options within existing digital strategy. - Understand & suggest technology solutions that enhance consumer experience across digital decision journey of consumers Professional Capabilities: - Digital Lead Multi- Disciplinary Thinking - Digital Strategic thinking & Execution - Digital Innovation - Digital Consumer Engagement & Communication Design - Digital Analytics Framework - Marketing Lead Project Management & Execution - Customer Experience Life Cycle - Functional Understanding of CRM & Social CRM - Product Management