Four years. Six international markets. From understanding what drives consumer choices in Riyadh to mapping brand dynamics in Karachi, I've spent my career turning complex data into decisions that matter. As an Ex-Senior Research Manager at Kantar's International Research Division, I've delivered brand health trackers, longitudinal panel studies, market sizing projects, and product tests for some of the world's leading nicotine and FMCG brands. But what genuinely excites me beyond the research? Helping the next generation find their footing in this field. If you're an MBA student or fresh graduate aiming to break into Consumer Insights, Market Research, or FMCG, I can help you out. I offer 1:1 mentoring covering CV reviews, mock interviews, career road-mapping, and research fundamentals. 📅 Book a session via the link in the page.